How to turn your side hustle into an empire

So hopefully you can pick up a good habit or two along the way. Let's get on with the episode.

That's probably about actually, no, I know, two years in or three years in, like you were getting incredible publicity, right? You were, you had an appearance on BBC. You had a best-selling book. You're on Instagram. And I still remember this. Right? You told me your mom and dad, even though you're like on TV, they'll be like, Hey, Rippy like, oh, when are you gonna be, be a GP again?

You know, you've got supportive parents, but it's weird, but people don't know that what's your analysis on that? Like, why do you think, even though you're doing good, you're making good money and you've got publicity and your parents are still saying, Hey, go back to being a GP? Why do you think that?

Actually, for me, that was a really low point. That was a moment where I was like, oh man, am I doing all that I can do to actually have a big impact? If my, my parents can't even appreciate what I'm doing. Like I remember talking to my sister about that. I was crying actually. I was pretty low. You described it exactly.

Right. Like Sunday time, best selling book. And I was doing all this stuff and I was a bit of TV and stuff. And then like my dad's comes. Okay. So like, uh, how many times have you been in the hospital this week? Uh, like what, uh, what's your schedule looking like and all that kind of stuff. And I think they're very much tied to this.

Even though they're both in business, they're very much tied to this idea of that. We've done all the hard work. We've done all the grit. So you can go to a top-tier university and do something that makes everyone proud. So. You are aligned to, and something like the word respects, which is being a doctor, there is literally no other way, even if like, you know, you are the next, like Jeff Bezos, they'd probably still be just as proud if I was a GP who, you know, had a little portfolio of properties on the side and, you know, tired.

During my surgery, we can week out like seeing patients. I mean, it is a, don't get me wrong. It's a really noble position. It's a really privileged position to be in where you're a doctor. You see most people at the, at the people at their most vulnerable, you know, the stories you hear, then the people who confide in you.

It's an amazing, amazing vacation. But for me, A, as you know, is probably exemplified by chatting on this podcast. It's about having a big impact. It's, you know, that effective altruism sort of mindset where you're trying to go for the big goal. And you're trying to achieve that scale and magnitude that you just cannot do.

If I was focused on being a one-on-one clinician, I've come round to this idea in this sort of identity crisis that I had recently, I feel that I've invested so much. I've gone to university. I've built up this brand. I've worked day and. So I can be my own boss. I work probably harder than most people would in maybe not medicine, but you know, in, in another sort of nine to five jobs or whatever, I work much harder than I'm much, much harder than, uh, people who work for other people.

But I do so on my time and, I feel like I've earned that. Right. And I've earned that privilege and I don't wanna let that go. I'll never

The work you're doing right. And that's, that's why purpose is so important. And this is why I've invested in several companies and I've built my own. And I always say that, Hey, look, just make sure that purpose is really deeply felt, cuz trust me, that is what's gonna tie everyone coming back. It's like, and that has to be felt in the heart.

So I really appreciate you sharing that so openly, cuz I think people don't realize that even when you do great, there are still your closest people who will question the decision, um, in a loving, caring way. But you know, it's still totally ING, right?

And I think, and this is quite interesting. Cause I had Julius Samuels on my podcast talking about why families drive us mad and they do drive us mad it's because you know, that could come from someone else and you like to brush it off, but because it's. From people that love you so dearly and have your vested interests.

For some reason, we just react really negatively and, they know what buttons to push and on the rest of it. But speaking really, frankly, and I know we've spoken about this in private, I think it's important for other people to realize if you are really aligned to that mission, it no longer becomes about the money so to speak.

I mean, obviously, it does to a certain extent, but I could live a very comfortable life. Earning far more than I would do as a GP by just doing podcasts, a few speaking events, some of the books and, and a bit of TV, you know, easy like 400, 500 K a year, just from that on a minimum minimal spend. But I've chosen the ridiculously hard entrepreneurial route by sacrificing that lifestyle to build a tech company where it could all go to zero and have nothing to show for it.

Apart from. A few nicely branded logos and a podcast on, apple. Do you know what I mean? Like, so, so there, like, and that's why you're right. When you hone in on that mission. You know that's, that's gonna bring you alignment and you have a filter. And so you know what to say yes. To and know what to say no to.

So I, I feel like we, we are given a few gems here. I think that the core, if I could like anchor it on a core message, it's like knowing what the mission is and how you get alignment in that, it is really important. Yeah. Now

So it always, that has to be so strong. I feel that with our parents or family, I love all of them, but what happens is once a thought gets really strong in them. And it's like, I think, you know, the base, I love studying the brain. And like, everyone probably knows some of the core basics, but like our brain are these wires.

And once you have a thought, it creates a small wire in your head. And I feel like the thought of having a stable job. A why, which is there and it, in the past, that was such an important thought that it's just like become so strong in people's minds that, Hey, have a, have a nine to five job, have a nine to five job, have a nine to five job.

That's good. That's good. That's good. And that wire is so strong that with this new modern age where being an entrepreneur is possible, unfortunately, that wire is so strong that it just can't be removed and broken. So that's really why, you know, I feel that the older generation is still stuck in their ways because that wire is so strong.

It. It's not their fault. It's just, that I think the awareness that look times are changing is really important. I wanna, we are gonna talk about your app, which I think is such an incredible project, but I know from experience that when you were building out the doctor's kitchen brand, it was bloody, bloody hard.

I remember speaking to you in some great times and some dark times, right? Most people will know this as well. Now that you know, there's loneliness, there are periods of unhappiness. Like our relationships get impacted our dating suck. Dang sucked for a long time. Yeah. Yeah. So why, why don't we go with dating actually?

So you're a good-looking lad. Who's on social media, you know, you get the occasional DMS when you're single. I know you weren't dating. Cuz I was, I was like, dude, what's going on? And that period, like, cause you're probably attending some stag dudes, you're probably going to weddings and like where's Rupe past wine and she's not there.

What was that period like? And what was, yeah. What was your date life like?

Kitchen, I, I was starting age 30. So in, in our sort of culture, that's kind of when you were having your first kid, I know things are changing and becoming a lot more progressive. It was definitely something. I had a bunch of conversations with my parents and every time we'd meet, it's like, you know, Have you met so, and SOS his daughter, or like, you know, what are you doing?

You know, all these different things. All the apps as well. My work balance at that time, I'm afraid to say, cuz I know I'm in the wellness industry and I'm actively advocating against this, but it was terrible. Like I would be working as a GP pretty much full time in the early days. So I was basically moonlighting by doing the doctor's kitchen stuff.

I'd go to work, you know, 7, 7 30 to get cuz I was at a GP practice in north London. It was quite a while away from me. I'd get there and work the whole. I'd come back, I'd cook. I would do social media. I'd do emails. I'd work until like nine. I was writing my book at the time. So I was doing all the research for that.

And now I'd repeat the same thing the next day. And sometimes I would do, a Facebook lives in the morning before I'd go to work as well. I remember doing that like week on week. Yeah. Yeah. I remember those. Yeah, just constantly brand building, brand building, brand building. So, you know, there was this like treadmill that I needed to keep on going.

And I dunno how I got up with that energy because I don't think I. Do with my work balance now, whilst not doing clinical medicine, I still struggle to do social media stuff. So, and of the weekends, it was just slammed, man. So like, I didn't even have the opportunity to go out and day, even if I start, it's not juggling.

Yeah. I remember having conversations with, with, uh, with girls and like, yeah. I, I just dunno when we can meet up like it's, it's gonna be tough.

And if I was a female, obviously I would've loved to hang out with you. um, like at the same time, like you wouldn't, you wouldn't be there. So it'd be like, it'd be probably, really, yeah. Probably be really shit as well. So

Um, with people I kind of feel embarrassed about it. I'm like, I kind of let a lot of people. I was ki I, I, I learned to be very upfront, actually quite early on, you know, the route to unhappiness as Mo GDA puts it in his equation is where your perception of reality is mismatched with your expectations of reality.

And so if you

have this, uh, perception and expectation mismatch, That's what can lead to friction. Right? So the expectation, if I didn't set those early on that, you know, that the reality is I'm not trying to ghost people, but I'm like, I'm very hard to like pin down and it's not because I'm like going all these other dates it's because literally, I'm dating my brand right now.

Like I'm, I'm, I'm in a pretty permanent relationship with my, my company of. Um, and so that, yeah, that, that was kind of difficult, but one of the things actually that really attracted me to my, um, fiance is that she, she got that straight away. I remember there was, there was one incident when I was gonna bail last minute, I was like, look, I've got, I've got this book deadline I'm so behind while you're dating her or together, we know when we're dating.

It was like, I think it was our second or third date. I wanna say really, really early. Uh, and I was like, look, I'm really, I'm really, uh, up the wire here. Like, I, I don't mean to flop like last minute, but like, I'm really struggling, so I won't be able to make tonight. She was like, don't worry about it.

It's totally fine. Listen, why don't I book a wine place down the road from you just come down, we'll have a quick drink, half an hour, you need a break and then just go back to work. And I was like, oh my God, that's a thank you so much. A for understanding. Uh, B tolerating, my bullshit, and that I, I knew sort of like, she, she just got it.

And like, I, as, as bad as it is to say, sometimes you need that person. Who's just gonna trust you in that respect? And like, just be like, look, I get it. Don't worry about it. You shit happens because otherwise there's always gonna be that expectation, reality mismatch, and that's gonna lead to problems. Yeah, that's it.

There's Dr Ru's dating advice there. Just, yeah. Yeah, no. Find someone who's like ultra reasonable

The happiness equation

Right. And I think what you did at that period was you just were upfront, right? So you managed your own expectations and therefore you knew you were gonna exceed what was gonna happen. And so simple. I appreciate you sharing it. I Raelle is a Raelle is a G she's a legend and like, you know, for her to be so self-aware as well to realize your situation.

You know, let's not let it affect her emotions. Like she's obviously incredible what she offered there. So no kudos to her. And,

Um, so, okay. So like, You know, you went through a lot, right? Um, in that period and appreciate you sharing some of your dating stories. That's the first for the internet. Ru's dating stories of now we've got the first, first episode done for his dating life, but I think next, I wanna fast forward to your books, right?

So you've now done three best-selling books. I've been lucky and blessed to be part of all the launches, basically Ru. Writes a personal message in my books. Um, the last one was actually a Dick pick. Um, just thought I'd share that out. So dunno if he's gonna, let me keep that in, but it's true. But are you gonna

Yeah. If you want me, we can do that. Yeah. You went all out on that Dick pick, so yeah, I do have it. Um, but any who's, um, you've launched some incredible books. Can I just

Sorted pictures.

And, um, that's all right. You've done three books, right? And I think we're in this era now where everyone is becoming more, self-aware more conscious and what's beautiful to see is everyone's being more expressive right? Of what they went through. And I love it. And I think books are one of the most humbling, beautiful ways to put it out there.

Right. And you've, you've been lucky to do three and three best selling ones. So I'd love for you to just. Like what, like any advice for people that wanna express themselves, maybe it's in writing format. Like you've done three bestselling books. Like what advice would you give to people that may wanna write a book?

Um, even for me, would love to learn the

If you are blessed to have a book deal tomorrow, and you don't have the practice of writing, that book is gonna be. Getting to that point of when you get the book, you, you should have like hundreds, it's not thousands of hours of writing in. Every week I would send a newsletter, uh, every week I'd be doing a blog every couple of days, and I'd be doing social media posts every week.

I'd be looking through research articles and summarizing them. And then I started interviewing people on the podcast, you know, and, and having to prep for that. So it was just constant, like writing, writing, writing up to that point where I got the opportunity to express myself in the book and, and don't get me wrong.

Like it was still a very nerve-wracking posture. Syndrome sort of inducing process. It always will be because my ego is tied to this book and I have to learn to let go of that ego it'll be a lot simpler and I'm still learning how to do that day by day. And you'll get loads of criticism, man. Like, I mean like sometimes my grammar is off on my newsletter and I have a little feedback section and people remind me of that kind of stuff all the time.

And it irritates me because with a newsletter, once it's out there, it's out there, you can't edit it. It's not like a blog post it's like you can't take it back. Exactly you can't unsend, right? So it's those things like those sort of uncomfortable situations that have helped me become a better writer, but honestly, man, it's about, you have to

Yeah. No, I love it. And I think what you are saying is the best advice I always give to others as well. Yeah. Just start it sucks. It's hard. It's like, cause that I think, yeah, it's all those thoughts that, you know, you said like all those UN insecurities start coming out. Right. And if you can go against it, that's great.

And you said something about imposter syndrome? I think it. Something that everyone faces. If you look back, was there anything that really stands out in your experience that you're like, Hey, fuck. You're in imposter syndrome. I don't

You know, my, my book was like number one on all Amazon books the other day, because there was a feature on BBC TV and the way I'd cooked the recipe and talked about the formulation of the, of the book 3 21 clearly got people's attention. And it just like went straight to number one, we must have sold like a couple of thousand books in a few hours, all that kind of stuff.

Like, yeah, it. How, why, how at the end of the day, I think when you find your true sort of like value in what you're doing, it doesn't really become about the numbers, the followers, or any of that kind of stuff. And that, that's where I'm finding in process syndrome kind of wanes because it's like, if not to me, who and why not me.

And so, you know, I feel like I've got to the level of emotional maturity where I can put stuff out there and be confident. And if it's not, I'm the first person to call myself out, you know, we've said no to brand deals, for example, in a very superficial way of explaining this point, like we've said no to brand deals all the time because it doesn't align with my mission.

We've said no to TV shows all the time because it doesn't align with my mission. So, you know, all those different things refine exactly who and what I am, and also what that we're doing as a company. Uh, and what makes sense? And that means that when you're doing that, The imposter syndrome sort of WANs.

And I think also Kobe Bryant said something about this in an interview where when you go out onto the basketball court and you're feeling nervous, it's not, uh, the nerves of you going out there and you know, you are worried about stuff. That's just your ego. It's just your ego. And when you learn to get rid of yours.

The nervousness goes because you are just a channel, you are just literally like, uh, a vessel for your movement or your message or whatever it is, or your, your ability, you know, whether it's entertaining people, whether it's helping people, whatever it is, you're just a vessel. So just remove the ego and the imposter syndrome wanes.

Yeah. Yeah, no, I love that. And I think

It's that fear or I find also, it's just actually you care so much about what you're about to do. It's actually a connection to that purpose. Cause that purpose is so important. Right? So it's a two-way thing. Yeah.

The attachment to the external is sometimes the issue. And if you're too attached to something.

Go. Yeah. I'm just like, I, I, I

Then that's gonna misalign you. I think it's really important to, to be clear, like, you know, we're not trying to suggest to everyone that this should become this middle path Buta and you should just be like completely flat in your emotions, which I think is. They're teaching for of a lot of Stoics and actually to get to that point, I think there is a healthy balance between all those different, uh, elements of what makes you a content person.

How I look at it is like,

But really, you know, you, you know, you're actually separate from,

That's, that's sort of like the goal, I guess. And that's something I'm, I'm working on hard, you know,

You're one of the first people to actually like get in the podcast game when people are what the fuck's a podcast, you are literally like one of the first, like with your good mate Regan as well. Um, and I feel that. That was a big shift, a big movement. Now we're doing another podcast, right? Where we're both cars hosting one together.

I'd love to know, like what, what would you have done differently in the first? And I guess you'd hopefully bring to our one. Selfishly, I want this one to be bigger than your first one. Yeah. Of kitchen. Yeah. But, um, let's see what happens, but like yeah. What, what do you think? Yeah. What would you have done

I, I don't, I think it's important to start. I don't have any regrets about anything because at the time if I went all in on podcasting, it would've been, there was always an opportunity cost, with something else. Right? Whether it's, your time, your energy, or your thought process. You know, if I'd just done podcasting 100%, I might not have had the capacity or the inclination to do the app and all the rest of the stuff that I, I have aspired to do, but.

I'll reframe, your question for you. So if I had to do the podcast again, would the goal of make it the best and biggest podcast? What would I do? I think that's basically what you're trying to ask me. Right? Yeah.

Cause you know, once you have a podcast, you've got a formula of what works, right? And that's you now people have got your persona. Hey, this is Ru they've boxed you. Right. And you've got Karen. The role, whereas this time you've got a chance to create a new identity. There's a different side of Rupe gain, quite personal, a bit rawer you're, you know, you're a bit crazier on this bot podcast.

I probably say, but like, but yeah, I guess, I guess. Yeah, but I wanna know like, yeah. What would you have done differently

I just, I never really was a, an avid podcast listener myself from honest, but then when I started doing my own, I started listening to mine. I was like, this is a special medium, it's very distinct from everything out there. And I enjoy it because you can have a more nuanced concern. Which is less shouty than on social media.

It's a lot more relaxed. You can do it in your own time. You know, I could go for a walk and I can listen to it. And I, you know, it just, it's something that I, I feel energizes me at the end of it, rather than something that I feel like I've wasted a whole bunch of time. Like that feeling that you have when.

You've just like been scrolling through Instagram or talk TikTok or Twitter, uh, like for half an hour, just for like, oh my God. Where did that go? Never have that feeling with podcasts. I always feel like refreshed, energized, pumped, creative, you know, it's so, so powerful is a medium and that's. Yeah.

That's why. Uh, I, I do love it. My, personality, I reckon is slight, it's a different part of my personality. I wouldn't say that one is raw and one is unhinged. I would say like, that's more like Rupy's academic mode. Let me try and educate the listener on nutritional medicine, and how they can better themselves.

This is more like, okay, it's a bit more of a personal podcast, but it's also. Another passion of mine. I do really enjoy that kind of culture of entrepreneurship. And I think that's hopefully what will come through in this sort of podcast because the two audience audiences don't necessarily overlap.

Um, why, why do it dude, like you've already, you know, as you, as you mentioned before, like you're making a really good income, life is pretty good. And now you're trying to, you know, you're trying to be a take on for that, which obviously I love, but like, like why, why, why put yourself through. This phase is like this new phase.

I, I answer,

Well, I, I need to fall in love with the problem and the problem is people don't know how to eat well every day. And that's the consistency element that no one's really. Honing in on people will usually go on about, okay, I can help you lose weight or I can help you, you know, eat keto or I can help you like, uh, go plant-based.

The problem is, that we can't eat well every day because the environment is conspiring against us and being faced with this problem every single day. And me just putting out informational content, there was a misalignment in my sort of grand vision, and I felt like. A, I'm not really getting to the root of the problem.

And B, even though I'm using these tech platforms that have huge reach there's, there's a high noise-to-signal ratio. When you're putting stuff out on social media, you can go viral and TikTok. You can get an audience on Instagram, but at the end of the day, you never really have that direct communication with people.

And I saw what calm and Headspace have done for meditation. I've seen what some incredible apps have done for like the fitness community, like Strava running and, and Kayla sweat. I was really inspired by a number of those sorts of founders. and it, I kind of just kept on being led back down to this path of, you've gotta go into tech.

You've gotta go into tech. You've gotta really create a tech company. If you're trying to get scale. And to have that direct communication that could truly help people. I, I ran a few experiments, right? Like, I dunno if you remember, I, I did this little fruit and VE box collaboration to see. Okay.

Would, would that help people like would, uh, a salad box help? Like you can order it via a supermarket, you know, Ricardo and stuff. Would that help? Is that affordable enough? I had a bunch of other ideas about like a web-based platform that would link you up with like nutritionists and stuff. Would that work?

So. I did a load of like little tests here and there, but I kept coming back to the central idea of like, you gotta create like an app, an ecosystem that makes it easier for people to eat well, order the ingredients and know what they should be eating for their own health goals. And so that's basically what I've been working on for the past, like two and a half years.

Is the Headspace for healthy eating.

Was there a fear that you know, now you are building a community? Cause now this is a real community you're building, you're building technology. which is bloody hard, like creating a first. I remember creating my first few apps. God, it was really tough. So there are so many new things that you're having to do.

Yes. You had a community, but this is now a membership community. Um, the value of the content has to be great, which I know you're delivering, but the expectations that have gone higher, what out of those was like the one that was? Were you most scared of, was it building the tech or was it charging people for a membership?

Like what was the one where you're like, okay. Cause like there's a lot of people like you who wanna do what you're doing. So like, but what was the hardest step for you that you were like, crap, this is gonna be quite scary.

Actually, what I've realized is my expectations for the app are far higher than other people's. And I think that's a common trap for a lot of entrepreneurs. They feel like their product has incredible features and amazing capabilities before they can even launch. Whereas in reality, you should really be launching with a Simplifi.

The product is a really, really simplified product. Actually, when we launched the, one of the reasons that I satisfied myself, that we couldn't launch any earlier is because I've already built a community, which has its positives in that you have a willing audience to cater for like off the bat. But at the same time, that audience will have high expectations.

You know, I've written Sunday times, best-selling books. The recipes are all shit hot. The quality of the content is super, super. So that has to be reflected in everything that we do in the app. It can't just be like a few recipes pieced together. Like every detail, every feature has to be really, really fully thought out as to why they're getting value from it.

And it's a, it's a really high-value product for the, for the price. I mean, it's 49 99 a year, and you get the equivalent of like five cookbooks, new recipes, and the ability to filter increase and decrease the serving size step-by-step imagery for every single recipe. Like all these different elements. That you, you go in at the high level, but I look at the app, I'm like, oh my God, we've got so much work to do because there are so many other features that I wanna build, but I have to kind of check.

All the time about like, okay, what, what do people actually really want? First of all, and also you're delivering a lot already. So like just, calm down a bit, just focus on like being steady, slow and, and considered with, with your product roadmap. But in the future, the way I want this app to work is in line with the way technology is going in the future, it makes just, uh, the, the cooking and shopping experience completely seamless.

So you can be. Okay. Uh, this app already knows who lives in my household. How many kids I've got, what my allergies are, what my nutritional needs are. Uh, how many meals do I need for next week? And you can just go to. Alexa or Google. Hey, could you get me the doc's kitchen recipes for Tuesday, Thursday, and Friday?

Uh, I send that to me on Monday and make sure it tastes nice and they already know what, your preferences are. Your tastes are like everything. Everything's just seamless. You don't have to like scroll through Ricardo and like. You know, figure out, oh, what should I be eating? Because my cholesterol is slightly high this month, or my CGM monitor beeped, uh, when I ate some oats.

So maybe I shouldn't have so many oats in my diet, none of that stuff, everything is all integrated into the app. So it just makes everything simple. So that's like the vision of like where we want to get to. But I gotta, you know, hold myself back all. Okay, we're gonna start slow. We're gonna build this community.

We're gonna start from the first principles and just see if we can build up to that level. But that's basically why I started the app. I think

What's keeping you up right now?

I have to make sure that our tech team are building the right features at the right time, and that responding to all the feedback that I get from DMS and all the other channels for feedback that we have. But I wanna. gradually I methodically step out of the multiple roads. I need to fire myself in all those different roles so I can focus on what, my strengths are, cuz I'll be very honest.

My strength is not gonna be building tech products. My, strength is gonna be the ability to communicate and understand needs. Think about where people have he, uh, pain points and barriers, and try to think about ideas in which we can overcome those as well as, you know, being across the nutritional medicine space and all that kind of that good stuff.

The process of separating myself out from all these, these, um, roles and ensuring that whoever takes those roles is as aligned and as passionate and driven as I can. They might be more capable than me. That's fine. But like, they need to have that sort of the same alignment. I know it's sort of like a unicorn.

It's like wishful thinking the, the fact that you, you, you're gonna find someone that you, you will have the same energy as you. And that's, you know, that might not always be the case, but you can at least try. And that's basically what I'm, I'm working on. No, I love it, dude. And

I think for me, what I've taken away is that like your purpose of, you know, helping people. Live healthier, um, has evolved. Right? You first started with the situation with your mom. You're probably trying to protect, and save her. Then it went. Um, people through a, like being a GP, like helping humans as a doctor, then it was through food and now it's through technology and skating.

So like, what's, what's incredible is that your purpose has evolved. Right. And I think this is a really important point. Cause some people are like, Hey, what's my purpose? Whereas like, Your purpose does evolve in change, right? And it may get bigger. It may go sideways. It doesn't really matter, but as long as realize what you're really passionate about and you care about, it does evolve.

And I think your story's so beautiful in just showing how it changed and evolved. And I think what I really loved is that you're always constantly going in your comfort zone. I think it's one of the most beautiful things in life is you're constantly learning and evolving. I think for us humans, it's you either put yourself out there and stretch yourself, or you're gonna essentially shrink.

I feel like you're not gonna, I think hopefully the listen. Can see that, um, then you've been open about it. You, your communication has evolved as well. When you first started. I remember seeing your first few videos. They're probably like me speaking and trying to put words together, but like, I feel that the way you communicate things is so articulate and easy to understand.

So it's just very easy on the. On the ear. So thank you so much for sharing that. Yeah. On, on the next few series, we will be interviewing some of our friends. We'll have some chats. We'll see what, um, people want to hear more about, more about whether it's us or I guess we'll mix and match. Yeah. I think that's the end of this episode.

Um, Ru, is there anything else you would like to share?

And maybe I'll be saying the same thing in like the next five years. You know, what, what as the goal got even bigger or is it plateaued or whatever? I think it's always important to stay just slightly outta your comfort zone. Maybe you're not completely, you don't have to like go completely out. Like my, my starting point was like, I just wanna put some videos out there so I can have, uh, a more efficient conversation with my patients.

I can just direct them to this video that we've done, teach them how to make oats and teach them how to make some healthy recipes. And that's it. That was literally the goal. And like now it's like, Helping a billion people leverage the power of food to prevent illness. Like, you know, is a very, very big difference in the space of about six years.

So yeah, just to sort of heightening that and yeah, man, you, you've done a great job interviewing

And that's what you did. And now you're here today and it all started small and. Hope that if there is this feeling in someone to, to do something, just start small and you know, it might be something, a side thing. It might become something bigger, like for yours, but either way, it's all beautiful. Right.

Just, starting in the game. And, um, yeah, I'm gonna know. I guess that's a good way to wrap up. It's been good hanging out pal and I'll see you very soon.