How did Elizabeth Holmes build her reputation?

Apologies for the typos, this is an AI transcription

It was high levels of the ban. A lot was going on in that episode and I think that episode was probably one where I was like, Wow, this is, this is quite intense. Right? Your banner levels are high yet Last episode. So, yeah, it was a good chat. I dunno what you want to add or move onto,

So I've never had any media training, right? Everything I've done. Is through taking risks, putting myself out there, making mistakes, and iterating in the same way. When you are an entrepreneur and through the arc of your journey, you haven't had someone telling you what to do. At the end of the day, you've gotta figure stuff out yourself.

And the same thing with podcasting. Like I can tell you'd right things to do, but at the end of the day, you have to get comfortable. And so, The analogy that I think you might initially think when we are chatting is like a boxing match where our RU is poling me right now. That's not the aim of the game.

The aim is to just have a regular chat in the same way that you and I have on the phone. So if I'm telling you something and I'm whistling on and I'm telling you this long ass story and you don't understand of just be like Rupe, I dunno what you talk, What's the question? Having said that, I'm gonna go back on myself now.

There are a few sorts of strategies. I think that can help you get more into the float and become a more effective communicator. As I said, I'm not pulling you here, I'm just trying to give you back. No, please. Give it, Give it, give it. Yeah.

We're hitting baseline shots, right? So your baseline, you're hitting baseline to me, and then all of a sudden you're just hitting a drop shot. And that drop shot is basically where you take the sting or the energy out of a conversation. Does that make sense to you, or do you generally think I'm a wife?

Like I, I should be okay with silences, like you've said something, you've given the. An insightful statement. That's definitely, I felt something in me, and as, as humans, we just suddenly start wanting to talk. Right. I was talking to this with, um, Sam, who helps us on the podcast like, It's a natural thing where you say, Yeah, yeah, Or like, Like I say these words because they're filler words. After all, I'm trying to buy myself time, or I'm just uncomfortable with the silence.

They're looking to sort of, you know, uh, become more effective communicators. And your, like, your journey is gonna be helping people now because I know what you're like, you know, when, when you're talking to, uh, potential investors, You are an effective communicator. You are on the money, but this is new for you.

Everyone goes through this journey, man. Don't worry about it. Well, every week we'll give you a score if you like, maybe offline as to like how you are doing and how I'm doing as well. Cause dude, I've only done like a few hundred podcasts where in the grand scheme of things, that's, that's very.

No. Look, I'm on the score. I'm happy for it to go live, but it'd be quite funny. Maybe It should come in at the go. All right, Ge, I'll give you a three on that one.

So there's a bunch of new people at Screen Loop. Someone quietly came over to me. In the end, it was a new leader who joined the business and he said to me, Hey look, can you teach me or can you gimme like one tip on being a leader, which I probably don't. Basically, I said to him, Remember, as a leader, it's an honor to serve leaders.

The lucky ones, we're getting to help and support our team to be successful. And I don't know about you, but like, The greatest moments in my life have been when I've seen someone else be successful and like I've been part of that journey. That joy by giving I feel is like the greatest gift that a leader can ask for.

And I've got like a couple of examples that I go deeper, but it was a great moment and it's just like something that I've been working on as

Doing the whole doctor's kitchen thing, pretty much solo for the first three, or four years. Born the first full-time member is, a researcher and she's very good at putting complex inflammation into visual demonstrations of, what, the concept is. But I've been like pushing her. Learn a bit of copy, learn a bit about how you, uh, create articles that are gonna be ranking higher on SEO.

And the other thing that I've been pushing her to do is get more involved in the podcast and the noting and even to the point where She's going to be doing some interviews on the podcast, so you can imagine like all you've known is doing research and the academic rigor and all that kind of stuff, and, and, and creating visualizations.

And now she's in a position where she's gonna be taking the weight of this huge podcast with all these like thousands of listeners. She turned around to me the other day. Um, we're at this conference where we had some guests for the podcast and she, she said, I can't believe this is my, I can't believe I get to do this and that, That gave me goosebumps.

I was like, this is cool. Like I've created this self-sufficient thing and I've brought someone a, a young impressionable graduate on this journey with me and they're having a great time. They're enjoying that. You know, I've been pushing him, but like, you know, the challenge is, is good stress for that person.

And, uh, when you said, you know, it's an honor to serve, it's an honor to sort of like, help people grow. And I agree. I, I think that's a, it's a privilege. And like, just taking a step

There's a famous yogi who has been a massive influence to me, and I think we may have discussed this, um, the guy called Sad Guru and he's got like millions of followers. He's probably the most famous yogi or one of the most famous yogis in the world. And he came and spoke in London. One of the moments, he was on stage, he was in Excel and there were like probably like 10,000 people there.

And he said something which was, I don't know, it just really hit my heart straight away. He said that I'm so thankful for each one of you guys because, without you, I wouldn't have this human experience. If you think about it, it's like right now, every human we touch or that we meet, they are all part of our experience.

Like, you know, we're all living through our lens, and like every human is part of our experience. So if there are no humans, Right? Like we don't have experience. The greatest thing about life is the human experience of meeting other humans. So he took even one step deeper. Like he didn't even think about even serving like, you know, just how you're helping others.

He's like, Actually, I'm happy you humans

Cause without you guys, I couldn't have been up

Allows me, it just centers me. It brings in the element of being grateful, but at the same time that, you know, I wanna, I do care about, um, other humans.

Her surname is Nadine Hacha. So she's a consultant plastic surgeon, Right? She's the real deal consultant and plastic surgeon. She's a director of clinical innovation and strategic partnerships, at Geis and St. Tommy's. She set up this company called Proximity. Have you, have you heard of it? Proxy? No. So basically proxy allows, if I'm a surgeon, It allows me to like virtually scrub this, how they, they refer to it on their website, virtually scrub into any operating theater in the world.

So I get to see exactly what this surgeon is doing and follow the procedure step by step wherever I am in the world. So it's basically like a teaching platform where you're teaching clinicians to share skills from the very best, uh, surgeons of the world. Everyone gets equal access to the best teaching in the world.

They raised 80 million from SoftBank. Did you, you aware of that?

She's gonna revolutionize healthcare. You know, she had all these like ex-government bodies like investing in, in her company. She was written about all over the press. At such an early stage, there was so much hyper in this person. And you have someone like this who's the real deal in Europe, a bonafide consultant surgeon, and there's no sort of like, talk about this person.

and I dunno why it kind of irked me. I don't know, I dunno about you. I'm not, I'm not trying to like, you know, be awoken and stuff here, but like it kind of irked me that this person hasn't had as much press around them because what she's doing is raising the game of healthcare across the world.

Using technology is

This is the common story. And it's funny cuz she said, Hey, like I'm dying for some, something different. Yeah, she does tick the boxes. Right? So, I don't know who her client base is. It's a bit like Aura Ring, right? Or you think of Fitbit, as everyone knows about them because everyone's a buyer.

But sometimes when the actual buyer is not as known, cause this might be helping other doctors become better or like, you know, I think that might be one

Right? Like obviously I'm like, what the fuck's going on? There is a different flag. Right. But I just wanna make sure we navigate through, like, I'm doing the classic, Hey, let's just make sure these buckets. But, yeah, there could be something. Maybe she gets in the dean as a guest and maybe she knows the answer.

Uh,

It's the people like that human contact, right? So the first thing you probably think about is your family, your partner, and your friends. And I think since lockdown, everyone's had a bit of reflection and said like, Hey, like I've realized I've spent a lot of time with the same group of people. Right. I need to probably meet some new people, right?

I need to make some new friends, and people outside of my circle to just maybe expand my knowledge or see what else is going on in the world. Cause it's like, it's a bit of same, same, same. I think a lot of people want that, but it's quite hard to do. So therefore they just like start and then stop. And I've noticed it.

So I thought it might be quite a good little session to maybe dive a bit deeper into. It's like, look if you wanna meet new people, maybe meet new interesting people. Um, maybe giving a few bits of tips and advice to people because you'll be meeting lots of people. So am I. Um, there are a few things that we're pro, both doing like just unconsciously and some subconsciously, but maybe talking about a few of those.

So, um, happy for you to start the party and. Give us a few that you've been doing.

So they moved to Miami. First, they moved to New York and then they moved to North Carolina. It's funny you brought this topic up because we were talking about how she creates little communities and little connections wherever she goes and she's sort. She sort of knows the game, right? Uh, she knows the pattern of the things that she needs to do to make sure that the kids have got friends.

We've got friends and we connect with, with, with people that we actually wanna hang out with rather than just out of like convenience. And so, You know, when you got kids, it, it's natural. You're gonna go to daycare or whatever, whatever. And, and that's where you're gonna meet some other parents and stuff.

But there's also sort of like little tricks that you can do. So like play dates, so a literal play day between parents, that's something that like she does. And, uh, you just get to test people out for free. And I, I guess bringing that, Back to sort of our generation that might be before having kids or whatever, going to networking events is only gonna attract that sort of mindset where, you know, you're trying to get one on each other.

I

Right. Plus you're getting

Like some of our existing friends got dogs and we met some new friends, some close friends. So close out there coming to our wedding. So, yeah, getting a dog has, has been pretty, uh, pretty, uh, amazing in that respect. I

Cause I notice it's like sometimes people wanna communicate, but they're like, suddenly they're a bit guarded when they go they're a bit scared to go speak to people. Right? So I think it's also important that you go with the intention of, hey, as I do wanna meet new people and that's fine. Um, as long as.

There's a bit of personal stuff as well. Like, Hey look, make sure it's not like coming across maybe night needy. I really wanna make friends like you cuz um, there's some insecurity deep down in us or something that we're trying to fill with this, having friends. But as long as like everything's all good inside and we're doing it from a place of love and we just wanna meet new people, I think it's a beautiful thing.

And just like, you know, when that moment arises or, or naturally arise if you do the right event, have that conversation. Whether it's, you know, you're in a meet or a guy or a girl, I feel. . You know, I feel it is possible to, It's just a muscle, right? We just got to go

So it's gonna be a perfect opportunity for you to put to practice some, uh, some of that advice. Well, I know we know the stag

And just asking them like, hey, like, you know, saying your intentions like, Hey, I actually like to meet people in this sort of area or this sort of interest, or hey, they're just funny, or they're just, you know, whatever, whatever your intentions are. And once you know what they are, like, you know, if you speak to someone like, you know, then my friends are listening.

Like, you know, if there is something that you guys. Are looking for. It's just, you just wanna meet new people that are fun and interesting, fine, like just, But the more clear you are, like you, 'd be surprised. And like when you go to your friend's birthdays, they're great cuz everyone's always got a whole group of different friends.

And what I always see happening on my birthday, for example, is I do have different groups of friends and like they do stay in their groups. I wish that they did just step away sometimes and go, hey, like that's another. Really interesting group. They normally stay in their, Yes, I appreciate they're catching up, but the ability to create new people in like situations like that is such an awesome opportunity.

And um, you just never know. You never know what you're gonna bump into. Right. And on that note, I think it's time for our good, good friend Amit, to jump on and give us the summary. And we want it to be raw, Amit, to like give us, give us the good and the bad. I was

Oh, man. I was seven or seven up. Kidding.

score...

So now and then you do need to refresh your friend circle and yeah, you guys discussed a few hacks, so I definitely wanna be part of this. Uh, I have a dog lifestyle, get invited to some weddings. Another thing I was just thinking about is, Being intentional about your friendship. So I think Ru mentioned like his friends, like, rather than just having friendships out of convenience, really think about the values and the interests, uh, that you want to develop.

And one thing I saw on the St I, I don't know if you guys noticed this, on Ru Stag, there was like like people were making friendships on different interests. Like we had some coffee nerds, tennis crew nerds, and barbecue nerds. There were all these friendships forming around

Dude, that's such good insight. I know Jay was asking me about like how you make new friends. I'm at a point in my life where I'm trying to shred. Friends, not out of like, Oh, I only want 20 good friends. It's doing the wedding and the invite process is a good exercise to figure out who you are close with.

Now it's not so much of a case of. How long you've known someone that you genuinely want to invite them? It's more a case of do I want to be in this person's presence going forward in the future. It's a bit of a brutal exercise, but it's a very necessary exercise because otherwise, you are way down.

I know it's hard. It's not nice to talk about the like, you know, people weighing you down, but you are way down by the burden. Having to be politically correct or having to do the right thing by inviting everyone that you've ever said hello to, you know, So this is, Yeah, it is quite, quite an interesting point you made.

Yeah,

And like we've all been in that position where you've got this person managing you and you can tell it's really about. Ambition and about the kind of bossing people about, it's not actually about like the service, like say the NHS or, uh, about the business. It's about them. But when a leader serves their people, you can feel it, and that's when like you buy in and that like example Rui gave with this new person working for him.

I, I think that hit home.

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